At GlobalPharmacia Group, we believe that strong brands are built not only through great products, but also through meaningful long-term partnerships. That is why we are proud to announce a new chapter for HEKA Food Supplements, a brand of GlobalPharmacia Group, which has become an official sponsor and partner of HK Olimpija Ljubljana.

The new partnership further strengthens our presence in Slovenian professional sport and expands the connection between HEKA and the Olimpija sports family.

HEKA is already the official food supplement partner and sponsor of KK Cedevita Olimpija, where the brand has been building a close relationship with professional sport, athletes and fans. By adding HK Olimpija Ljubljana to our growing portfolio of sports partnerships, we are extending that presence from basketball to hockey and reaching an even broader sporting community.

For GlobalPharmacia Group, this partnership represents more than brand visibility. It reflects the direction in which we want to continue developing HEKA as one of our own brands – combining our expertise in food supplement development and manufacturing with a strong understanding of modern consumers, active lifestyles and sport.

Building Brands Through Real-World Experience

As a company specializing in the development and manufacturing of food supplements, much of our work at GlobalPharmacia Group takes place behind the scenes. Our teams develop formulations, manage production, ensure quality and regulatory compliance, and help bring products from initial concept to the market.

HEKA gives us an additional opportunity to apply that knowledge directly within our own brand and continuously learn from the market, consumers and partnerships we build around it. Professional sport is an important part of that environment.

Athletes operate in conditions where consistency, preparation, recovery and attention to the body are part of everyday life. At the same time, sports clubs bring together highly engaged communities, creating opportunities for brands to build genuine connections with people beyond traditional advertising.

Our partnerships with KK Cedevita Olimpija and now HK Olimpija Ljubljana allow HEKA to do exactly that.

A Growing Presence in Slovenian Sport

HK Olimpija Ljubljana is one of Slovenia’s most established and recognizable sports clubs, with a long tradition and an important place in Ljubljana’s sporting culture. Joining the club as an official sponsor and partner is therefore an important milestone for HEKA and another step in GlobalPharmacia Group’s wider commitment to building strong, recognizable brands alongside our international B2B manufacturing business.

Throughout the season, HEKA will also be present at selected HK Olimpija home games through promotional activities, fan activations and direct engagement with visitors.

Together with our existing partnership with KK Cedevita Olimpija, this creates an increasingly strong presence for HEKA across two of Ljubljana’s leading professional sports organizations.

Continuing to Grow Together

At GlobalPharmacia Group, we see every strong partnership as an opportunity to learn, develop and create long-term value. The new cooperation with HK Olimpija Ljubljana is another example of how we are expanding our activities beyond product development and manufacturing while continuing to strengthen the brands that are part of the GlobalPharmacia Group story.

We are proud to welcome HK Olimpija Ljubljana to that story and look forward to everything we will build together in the seasons ahead.

Another partnership. Another step forward. And another exciting chapter for HEKA and GlobalPharmacia Group.